Retail media and audio

by Katka Borovska | Jul 8, 2025

What’s inside The compilation explores how radio and digital audio are increasingly being integrated into retail media strategies. Through a selection of examples and industry insights, it highlights how audio can support retailers and brands in reaching...

Attracting FMCG brands to radio

by Katka Borovska | Jul 8, 2025

What’s inside? Compilation of research, insights, case studies, and tips to help you tap into FMCG budgets. You can also catch up the Online Talk: Unlocking FMCG Media Plans for Radio Success here Compilation of research, insights, case studies, and tips to help...

Attention research in audio

by admin | Jul 8, 2025

What’s inside  A compilation of the latest studies on how attention is measured in radio and audio – and why it matters and how attention is reshaping the value of audio advertising. A compilation of the latest studies on how attention is measured in radio and...

Compilation on how radio drives traffic to the web

by admin | Dec 8, 2024

Questions and topics Insights on how to prove attribution for radio campaigns and how radio drives web traffic and works for D2C brands. Access conditions Surveys are only available to egta members who participated. If you are interested in a survey, but did not...

Survey on consumption of online/webradio streams

by admin | Feb 27, 2024

Questions and topics Insights on consumption patterns and factors attributed to growth or decrease in consumption of online and webradio streams. Access conditions Surveys are only available to egta members who participated. If you are interested in a survey, but did...