Survey on tools to analyse the effectiveness of non-spot ad formats



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Questions and topics

If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads?

Full list of questions

Questions included in the survey:

  1. Do you use an in-house tool/method or an external provider?
  2. What is the name of the tool and its provider?
  3. What KPIs does it analyse/report on (e.g. conversion, attribution, drive-to-web, brand consideration, other) ?
  4. What are the main upsides and/or frustrations you have with this tool?

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