Questions and topics
If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads?
Full list of questions
Questions included in the survey:
- Do you use an in-house tool/method or an external provider?
- What is the name of the tool and its provider?
- What KPIs does it analyse/report on (e.g. conversion, attribution, drive-to-web, brand consideration, other) ?
- What are the main upsides and/or frustrations you have with this tool?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.