Survey on tools to analyse the effectiveness of non-spot ad formats

21/07/2023

TV

>>> See all surveys & compilations

Questions and topics

If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads?

Full list of questions

Questions included in the survey:

  1. Do you use an in-house tool/method or an external provider?
  2. What is the name of the tool and its provider?
  3. What KPIs does it analyse/report on (e.g. conversion, attribution, drive-to-web, brand consideration, other) ?
  4. What are the main upsides and/or frustrations you have with this tool?

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.

Request access

GDPR

13 + 14 =