Survey on ad-skipping restrictions

17/10/2024

TV

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Questions and topics

Information about add-skipping restrictions in different markets
Full list of questions

Questions included in the survey:

  • Are there ad-skipping restrictions in place in your market?
    • In your country, are there any legal or other restrictions in place to prevent fast-forwarding through commercial breaks during time-shifted or on-demand viewing of TV content? If so, how are these restrictions applied? E.g. Legislation that would prevent an operator from blocking “fast forward” OR restrictive solutions imposed by individual telco operators?
    • If measures to prevent ad-skipping are in place, how is viewership of these ads tracked? (Data collection will differ depending on whether e.g. only fast-forwarding is disabled or if a solution with inserted ads is implemented)
  • If no formal restrictions currently exist:
    • Is there potential for introducing measures to prevent fast-forwarding of ads during time-shifted or on-demand viewing in your market?
    • If so, who is the driving force (broadcaster or telcos?), and which measures are most likely to be implemented?

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