Questions included in the survey:

• Do you have one or more automated self-service tool(s) which enable your clients to plan or book linear TV/digital campaigns?
  • If yes, please indicate:
    – name of the tool:
    – if it is owned by a single or multiple broadcasters (does it allow access to the inventory to your portfolio only or to multiple broadcasters)?
• Which advertising platforms can be booked/planned on this tool / these tools ? (e.g linear TV, online video, adressable linear TV, display, etc.)
• What are the targeting criteria available on this tool (e.g. demographic, geographic, behavioral, other) ?
  • If you are working with an external data provider for any of these, please indicate there (name and type of targeting it allows)
• What purchasing and pricing options are available in this tool(s) (e.g. garanteed prices, dynamic net price, auctions, Spot-by-Spot, Packages, GRP Cost, CPM, CPA, other)?
• What solutions does this tool offer to track and measure the performance of campaigns (e.g. GRP, impressions, reach, attention, co-viewing, viewability, other) ?
  • Do you have a partnership with any external company to measure campaign performance? If yes, please indicate the name here.
• Does this tool offer campaign management functions, such as planning (e.g. real simulation, recommendations for linear TV/Digital budget allocation, real simulation, etc.) budget control, and performance optimisation (recommendation for linear TV/digital mix, time slots, etc.)?
• Was it developed in-house or by an external provider (if external, by whom)?
• Who are the main users: advertisers, agencies, both? SMEs?