Questions and topics This questionnaire investigates the scope and size of addressable TV advertising across markets, how it is sold, and if there are any regulatory or technical limitations to scaling addressable TV advertising. Full list of questions Questions...
Questions and topics The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based trading. Full list of questions Questions included in the survey: What is the penetration of TV...
Questions and topics This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies. Full list of questions Questions included in the survey: How has the...
Questions and topics Short questionnaire on the current status and projected growth of live-streamed TV viewing. Full list of questions Questions included in the survey: In 2022, how much did live-streamed viewing increase/decrease overall (in %) compared to 2021? In...
Questions and topics This assesses who have the panels which are run, owned or at least exclusively used by a media owner like a TV broadcaster. It is not about access panels where only interviews are carried out, but panels where measurement devices are installed....
