Survey on moving from a GRP to a CPM sales method for linear TV

Survey on moving from a GRP to a CPM sales method for linear TV

Questions and topics The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based trading. Full list of questions Questions included in the survey: What is the penetration of TV...
Survey on moving from a GRP to a CPM sales method for linear TV

Survey on digital advertising without third-party cookies

Questions and topics This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies. Full list of questions Questions included in the survey: How has the...
Survey on moving from a GRP to a CPM sales method for linear TV

Survey on live TV streaming consumption

Questions and topics Short questionnaire on the current status and projected growth of live-streamed TV viewing. Full list of questions Questions included in the survey: In 2022, how much did live-streamed viewing increase/decrease overall (in %) compared to 2021? In...
Survey on moving from a GRP to a CPM sales method for linear TV

Survey on broadcasters with own research panels

Questions and topics This assesses who have the panels which are run, owned or at least exclusively used by a media owner like a TV broadcaster. It is not about access panels where only interviews are carried out, but panels where measurement devices are installed....
Survey on moving from a GRP to a CPM sales method for linear TV

Survey on monetising prizes

Questions and topics A survey on competitions, winnable prizes or gifts that feature in TV programming (for example winning a car, holiday or flight). Full list of questions Questions included in the survey: Are there prizes other than money? If so, what kind of...