Questions and topics Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing. Full list of questions What pricing tools/software do you use to determine your base/rate card pricing? > Are the...
Questions and topics Information about how TV sales houses manage their CTV data verification, measurement, targeting, and reporting capabilities. Full list of questions Verification / Validation Which vendors does your company use to validate and verify traffic as...
Questions and topics How is AI impacting Total TV? What are the initiatives TV companies are launching using AI for spot creation, sales, marketing and more. How is the impact of AI perceived today? Full list of questions Do you have products or tools available that...
Questions and topics This survey contains information from public service broadcasters (PSB) on the following topics: regulatory restrictions, data protection, digital content monetisation / online platforms, and people management. The topics will then be discussed at...
Questions and topics The survey assesses egta members' streaming & VOD activites, including their streaming business models, ad load, ad formats, content strategies, pricing methods, measurement, and more. Full list of questions This survey provides information...
