The power of trusted media

The power of trusted media

Questions and topics The Case for Local Media Investment Full list of questions A compilation of insights and initiatives from around the world on redirecting advertising spend back into in the national economy Access conditions This compilation is available to all...
The power of trusted media

Survey on Independent agencies

Questions and topics Survey to better understand the current and future role of independent media agencies in TV and video advertising Full list of questions Market-level split  / Sales house split Shifting budgets – are you seeing growth from digital...
The power of trusted media

Audio extensions of TV

Questions and topics Survey on audio extensions of TV programmes Full list of questions Formats Do you develop audio extensions linked to your key TV programmes? If yes, what formats do you typically produce (e.g. podcasts, live streams)? Are these audio extensions...
The power of trusted media

Sector exclusivity 2025

Questions and topics Quick question to select members about sector exclusivity Full list of questions How does back-to-back placements between competing brands may affect advertising effectiveness, attention, brand perception, recall, or other relevant KPIs. Do you...
The power of trusted media

Beyond media deals

Questions and topics Summary of recent media deals and partnerships Full list of questions Mergers and Deals Beyond Mergers, Acquisitions and Joint Ventures Other partnerships Restricted content You are unauthorized to view this content. Please log in or contact the...