Questions and topics How is AI impacting Total TV? What are the initiatives TV companies are launching using AI for spot creation, sales, marketing and more. How is the impact of AI perceived today? Full list of questions Do you have products or tools available that...
Questions and topics This survey contains information from public service broadcasters (PSB) on the following topics: regulatory restrictions, data protection, digital content monetisation / online platforms, and people management. The topics will then be discussed at...
Questions and topics The survey assesses egta members' streaming & VOD activites, including their streaming business models, ad load, ad formats, content strategies, pricing methods, measurement, and more. Full list of questions This survey provides information...
Questions and topics Increasingly, global advertisers are aiming to ensure that their advertising communications are more accessible - this includes TV and video. A year after our original survey on this topic, this update aims to examine where egta members are on the...
Questions and topics If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads? Full list of questions Questions...
