Average ad format

Average ad format

by | Sep 17, 2025

Questions and topics Survey on members' average ad format Full list of questions What is the average TV spot length in an ad break (in seconds)? What is the share (%) of 20 second spots within your total ad inventory? Access conditions Surveys are only available to...
Average ad format

Linear ad breaks

by | Jun 13, 2025

Questions and topics Survey on ad break timing, distribution and duration Full list of questions 1. What is the time band of prime time? 2. How are advertising breaks distributed within an hour of broadcast during prime time? 3. When do advertising breaks occur during...
Average ad format

Gaming ads

by | Apr 22, 2025

Questions and topics Survey of members' gaming ads experiences and products Full list of questions 1. Has your sales house had any experience with gaming advertising (e.g. product placement or ads in and around mobile games, console games, or PC games)? 1.A. If yes,...
Average ad format

Briefing sales teams

by | Mar 31, 2025

Questions and topics Survey on sales team briefings: frequency, content & structure Full list of questions 1. What does your sales team have in their portfolio (TV/ Radio / digital). How are they structured – in siloes or integrated? 2. How often do you brief your...