Sector exclusivity 2025

Sector exclusivity 2025

Questions and topics Quick question to select members about sector exclusivity Full list of questions How does back-to-back placements between competing brands may affect advertising effectiveness, attention, brand perception, recall, or other relevant KPIs. Do you...
Sector exclusivity 2025

Beyond media deals

Questions and topics Summary of recent media deals and partnerships Full list of questions Mergers and Deals Beyond Mergers, Acquisitions and Joint Ventures Other partnerships Access conditions Surveys are only available to egta members who participated. If you are...
Sector exclusivity 2025

Video streaming

Questions and topics Survey on members' streaming models, formats & strategies Full list of questions This survey provides information from 34 participants (covering 48 streaming platforms) about the following topics: Distribution pipelines Content available on...
Sector exclusivity 2025

Google DV360 usage

Questions and topics Survey on members' usage of Google DV360 Full list of questions Does your organization accept Google DV360 as a DSP for purchasing inventory? For which types of inventory do you accept DV360? Would you agree to share a list of brands/agencies who...
Sector exclusivity 2025

Average ad format

Questions and topics Survey on members' average ad format Full list of questions What is the average TV spot length in an ad break (in seconds)? What is the share (%) of 20 second spots within your total ad inventory? Access conditions Surveys are only available to...