Accessible Advertising: Progress and Future Directions
Two years ago, P&G, quickly followed by other advertisers, voiced its ambition to champion advertising accessibility, to leverage its brands and partners, and create a superior consumer experience for everyone. This call for industry-wide collaboration led to the creation of the Advertising Accessibility Alliance. With 15% of the population experiencing some form of disability and an aging population on the rise, it became clear that greater accessibility and representation were not only the right thing to do but also a business imperative and opportunity.
egta engaged with industry leaders to explore how the ad and media industry is advancing accessibility in advertising. The discussions focused on key challenges, innovative business strategies, and the steps being taken to make advertising more inclusive for all audiences.
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Josh Loebner
Global Head of Inclusive Design
VML

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Taide Guajardo
Chief Brand Officer
P&G Europe

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Sarah Sorrenson
Global Head of Media
Diageo

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Marianne Siproudhis
Chief Executive Officer
FranceTV Publicité

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Velimira Petrova
Sales Director
bTV Media Group

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Veriça Djurjevic
(Former) Chief Revenue Officer
Channel 4
