COMPANY PROFILE
WideOrbit
AboutWhite papers & Videos
The Power and Potential of Programmatic TV
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Sizzle Reel: WideOrbit Company presentation
Interview with CEO Eric Mathewson on Programmatic TV
Presentations given at egta's events
Managing the advertising business: from traditional media models to the any time and any device automated future - IT Users Fair TV, Brussels, 10 December 2014
Managing the Advertising Business: From traditional models to the automated future - egta AGM 2015 - Budapest, 21 & 22 May 2015
WO Digital Hub
WO Digital Hub manages the entire ad sales cycle from opportunity and order to invoice and analysis. Our solution is perfect for publishers with multiple ad servers, outlets and properties, who need to track orders, order lines and traffic across multiple systems. Sales, ad ops and finance can unite on a single solution to simplify complex workflows, increase efficiency and drive revenue growth.
WO Digital Hub's order management system unifies the evolving business needs of print and digital publishers.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs.
Characteristics differentiating this product/service from others available on the market
- Simplify ad sales operations
- Increase efficiency across the entire organization
- Drive revenue growth
- Integration with WideOrbit Traffic, DFP, Frewheel.
WO Traffic
General Information
The broadcast industry standard for ad management.
Installed by more than 70% of U.S. commercial TV stations, WO Traffic is the perfect ad sales and operations backbone for broadcasters to address today’s needs and prepare for the future. We make it easy to capture revenue from any media type — linear, mobile and digital — or sales channel — direct sales, rep firms and programmatic.
WO Traffic integrates seamlessly with our family of software so that stations can maximize revenue, drive efficient workflows and improve ROI from a single unified interface.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs.
Characteristics differentiating this product/service from others available on the market
- Maximize revenue
- Increase efficiency
- Improve ROI
- Traffic Integrations: WO Media Sales, WO Programmatic TV, WO Analytics
- SaaS bases. 100% Live Inventory – Real-Time spot placement. Integration with ERP, ad servers, etc.
WO Analytics
WO Analytics generates critical insights from broadcast traffic data into pricing, revenue and sales performance. It’s the only business intelligence solution that analyzes business performance, risk management and opportunities from data generated by broadcast traffic systems.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs.
Characteristics differentiating this product/service from others available on the market
- Pinpoint opportunities for business improvement
- Optimize sales performance and enhance profitability
- Reduce risk and manage costs
- WO Traffic integration
- SaaS based. Compatible with industry standard databases via API and ETLs.
WO Programmatic TV
WO Programmatic Digital
WO Media Sales
WO Automation for Radio
