Featured companies:
Click on the following categories to start exploring egta’s AdTech Navigator.
Each category is linked to the relevant products and services offered by partner companies.
Ad exchange
Rubicon Project | Teads
25
adnav_logo_wideorbit.jpg
34
adnav_logo_amily copy.png
20
adnav_logo_cataneo2.jpg
Ad network
34
adnav_logo_amily copy.png
20
adnav_logo_cataneo2.jpg
Ad server
Teads
27
adnav_logo_improve_digital.jpg
33
adnav_logo_dotandmedia.jpg
12
adnav_logo_freewheel_new.jpg
Advertising and content delivery
Adstream | Teads
26
adnav_logo_spott_new.jpg
33
adnav_logo_dotandmedia.jpg
30
adnav_logo_brightcove.jpg
34
adnav_logo_amily copy.png
41
adnav_logo_choicely.jpg
43
adnav_logo_instreamatic.jpg
20
adnav_logo_cataneo2.jpg
Analysis & research
25
adnav_logo_wideorbit.jpg
39
adnav_logo_streamhub.jpg
40
adnav_logo_admo_new.jpg
41
adnav_logo_choicely.jpg
44
adnav_logo_veritonic.jpg
20
adnav_logo_cataneo2.jpg
Apps
Applicaster
26
adnav_logo_spott_new.jpg
33
adnav_logo_dotandmedia.jpg
41
adnav_logo_choicely.jpg
Content & traffic management/scheduling
BTS | Imagine Communications | ProConsultant Informatique | SintecMedia |
25
adnav_logo_wideorbit.jpg
30
adnav_logo_brightcove.jpg
34
adnav_logo_amily copy.png
42
adnav_logo_imagine2.jpg
20
adnav_logo_cataneo2.jpg
Cross-media monetization
25
adnav_logo_wideorbit.jpg
26
adnav_logo_spott_new.jpg
33
adnav_logo_dotandmedia.jpg
34
adnav_logo_amily copy.png
39
adnav_logo_streamhub.jpg
41
adnav_logo_choicely.jpg
42
adnav_logo_imagine2.jpg
Data management / providers
Adobe | Oracle | DataXu | Lotame | nugg.ad | Quantcast
25
adnav_logo_wideorbit.jpg
39
adnav_logo_streamhub.jpg
10
adnav_logo_adform_new.jpg
20
adnav_logo_cataneo2.jpg
Dynamic ad insertion (DAI)
30
adnav_logo_brightcove.jpg
33
adnav_logo_dotandmedia.jpg
12
adnav_logo_freewheel_new.jpg
42
adnav_logo_imagine2.jpg
20
adnav_logo_cataneo2.jpg
Inventory / media management & optimisation
25
adnav_logo_wideorbit.jpg
27
adnav_logo_improve_digital.jpg
30
adnav_logo_brightcove.jpg
34
adnav_logo_amily copy.png
33
adnav_logo_dotandmedia.jpg
40
adnav_logo_admo_new.jpg
12
adnav_logo_freewheel_new.jpg
42
adnav_logo_imagine2.jpg
20
adnav_logo_cataneo2.jpg
Measurement
comScore | Gfk | Ipsos | Kantar Media | Nielsen
33
adnav_logo_dotandmedia.jpg
39
adnav_logo_streamhub.jpg
40
adnav_logo_admo_new.jpg
44
adnav_logo_veritonic.jpg
41
adnav_logo_choicely.jpg
Supply-side platform (SSP)
Rubicon Project | Teads | AppNexus
27
adnav_logo_improve_digital.jpg
25
adnav_logo_wideorbit.jpg
33
adnav_logo_dotandmedia.jpg
10
adnav_logo_adform_new.jpg
12
adnav_logo_freewheel_new.jpg
20
adnav_logo_cataneo2.jpg
Map of the adtech ecosystem
Please find below the overview of the ad tech ecosystem for TV/video and radio/audio publishers.
Please note that egta is currently working on producing an interactive version of this flow chart.
