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Click on the following categories to start exploring egta’s AdTech Navigator.


Each category is linked to the relevant products and services offered by partner companies.


Ad exchange

Ad network

Ad server

Addressable television

Advanced audience sales platform

Advertising and content delivery

Analysis & research

Anti-ad blocking solutions


Content & traffic management/scheduling

Cross-media monetization

Cross-media rights & asset management

Data management / providers

Demand-side platform (DSP)

Dynamic ad insertion (DAI)

Inventory / media management & optimisation


Player SDK

Programmatic & automated trading


Supply-side platform (SSP)


User experience

Video syndication tools

Voice advertising


Map of the adtech ecosystem


Please find below the overview of the ad tech ecosystem for TV/video and radio/audio publishers.


Please note that egta is currently working on producing an interactive version of this flow chart.




About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31