Accessibility is not only the right thing to do – it is a powerful opportunity for our industry. As sector leaders increasingly embrace the intrinsic value of accessibility, integrating access services can help clients create more impactful ads. That ensures their messages resonate with a broader audience during one of the year’s most celebrated seasons.
We discuss the progress and challenges in making ads accessible to all – from analyzing the accessibility of top UK Christmas ads to reflecting on the industry’s next steps.
An interview with:
Sonali Rai, Senior Manager, Media, Culture and Immersive Tech, RNIB