In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound.

For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.

Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.

Check out the latest industry stats that prove why podcasts are a must-have in any modern marketing strategy.

The success of Prisa and Stellantis’ LEED Motor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.

With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation.

This report, done by Radiocentre, focuses on how re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau. It contains compelling evidence of radio’s multiplier effect on results for performance marketers and aims to quantify the extent to which radio advertising can boost web traffic for online businesses, both short and/or longer-term.

Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative features for audio, and offers actionable learnings into creating ads that will emotionally resonate with audiences and achieve better long- and short-term results for brands.

Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming.

In a groundbreaking move for the German advertising market, RMS has entered into a strategic partnership with AudioStack. This collaboration introduces a platform that leverages cutting-edge technologies such as text-to-speech, voice cloning, and AI-based post-production, enabling fully automated and scalable creation of audio content.

“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class.

On 29 September 2023, RMB organised the first ‘Blue Pitch Day’, proactively taking the initiative to encourage collaboration for a sustainable future involving content creators, advertisers and media partners. The initiative is part of the RMB sustainability-focused development strategy.

An Irish leading media sales house, Media Central, put together a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023, teaming up with the a broadcaster and telecommunications company, SKY and Cadbury

RMB decided to develop a new brand called Slice. This new department brings together brands and content creators (streamers, YouTubers, gamers, etc.). Jointly, they develop next-level branded content for clients.