Podcasts: resource library
Explore our library of podcast-focused insights
This comprehensive report provides an overview of best practices and the latest developments in radio and audio audience measurement.
ENGIE and bel RTL proved that radio remains a powerful trust-builder when presenter Sandrine Corman took on a live energy challenge that led audiences from her radio show to Instagram and on to the ENGIE app.
The Red Bull, Qmusic and Radio Contact partnership showcases how local radio voices can carry a global brand across borders, turning a Dutch cycling concept into a talked-about Belgian event through personalities Gen Z already trusts.
How Sunweb and Qmusic turned rainy February in Belgium into an award-winning radio campaign, and a chance to win a holiday.
Samsung partnered with Qmusic to spend four months inside a Gen Z conversation, across eight episodes of the Top Tier List podcast. The campaign reached 1.9 million views across Instagram and TikTok, with an average watch time of 22 seconds on a platform that rewards brevity.
NRJ Global helped Arkopharma build brand authority in the natural health market through four seasons of an award-winning branded podcast that educated consumers and generated measurable trust, purchase intent, and five distinct revenue streams.
FitRadio placed Gyros & Grill Bistro’s high-protein message inside 13 local gyms and drove a 20% uplift in core product sales within two weeks.
Atmedia used radio to triple Polcz Food’s website traffic and deliver a 74% in-store sales lift in just two weeks.
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound.
RMB has created Blue as a single transition brand that signals purpose-driven marketing strategy to both citizens and advertisers.
For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.
Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.
Check out the latest industry stats that prove why podcasts are a must-have in any modern marketing strategy.
The success of Prisa and Stellantis’ LEED Motor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.
With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation.
This report explores how AI is impacting radio, audio companies, and advertising sales houses. It focuses on practical examples of AI’s application and its potential to reshape the future of the industry.
















