egta Playbook on Revenue Diversification (TV)

06/10/2026

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This paper explores how sales houses and broadcasters can respond to a decreased reliance on advertising revenues by developing more diversified and resilient revenue models.

Revenue diversification can take different forms. Some opportunities extend an existing revenue stream into new formats, audiences or distribution environments, while others introduce entirely new customers, products or business models.

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Introduction

Part 01:  Subscription models – SVOD/Premium and early access models

Part 02: Distribution

2.1 Partnerships with streaming platforms

2.2 Partnerships with telco operators

2.3 Partnerships with social and video platforms

2.4 FAST channels

2.5 Partnerships with complementary media

2.6 Representing other channels

2.7 Partnerships with smart TV manufacturers

2.8 Windowing strategy

Part 03: Talent and celebrity activation

Part 04: Fandom and the creator economy

Part 05: Content and Intellectual property

5.1 Format licensing and adaptations

5.2 Merchandise and franchise

5.3 Publishing

5.4 Airline, hospitality, and travel distribution

5.5 Archive and library monetisation

Part 06: Content and production services

6.1 Third-party production and co-production

6.2 In-house creative agency services

6.3 Cloud production infrastructure

Part 07: AI content and production services

Part 08: Accessibility services

Part 09: Events

9.1 Concerts and entertainment events

9.2 Studio audience tickets

9.3 Branded summits and industry conferences/events hosting

9.4 Collaborations with local brands and cultural partners

Part 10: Data and audience monetisation

10.1 Audience analysis

10.2 Market research

Part 11: Education and Masterclasses

Part 12: E-sports

Part 13: Micropayments

Conclusion

Questions to ask before launching a new revenue stream

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