Check out the latest industry stats that prove why podcasts are a must-have in any modern marketing strategy.

RMB is backing Balnz, a start-up that turns reduced screen time into rewards: a fresh path for sales houses to diversify revenues while tackling societal issues.

In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. This project demonstrates how a familiar advertising format can be elevated through technology.

The success of the McDelivery dynamic audio campaign was exceptional, delivering impressive business and brand metric results.

Radio gave Cadbury a unique platform to be both locally personal and nationally relevant. In a world dominated by visual media, Cadbury Snack’s“ audio-first election” cut through by simply sounding different.

In a major step toward modernization and efficiency, Screenforce have collaborated with TV broadcasters in the Netherlands have launched SpotDeli, a centralized platform for submitting TV commercials.

In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health.

ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and creating dedicated sales and production teams to support its commercial goals.

Channel 4 continues to lead the way in reaching younger audiences, becoming the first UK broadcaster to bring video content to Spotify. This move underlines Channel 4’s long-standing commitment to adapting its public service remit for a new generation, delivering content to 13–24-year-olds where they are already watching and listening.

The success of Prisa and Stellantis’ LEED Motor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results.

With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation.

Ads & Data’s Smart AD combines set-top box data with addressable TV to optimize frequency in real time. It retargets light TV viewers while excluding overexposed ones, maximizing reach and efficiency, marking a breakthrough in data-driven TV advertising in Belgium.

Atresmedia’s Frequency Optimizer uses HbbTV and real-time ad serving to cap viewer-level impressions and redirect excess exposure to other creatives or brands. It’s a smart CTV tool for managing multi-brand campaigns, improving reach and efficiency while reducing overexposure.

The Hyundai and East Coast Radio campaign was strategically developed to drive excitement, boost listener participation, and embed Hyundai’s brand into an immersive experience.

The East Coast Radio Summer Body Bootcamp demonstrates how radio creates genuine brand connections, inspires action and delivers measurable marketing results.