ENGIE and bel RTL proved that radio remains a powerful trust-builder when presenter Sandrine Corman took on a live energy challenge that led audiences from her radio show to Instagram and on to the ENGIE app.

The Red Bull, Qmusic and Radio Contact partnership showcases how local radio voices can carry a global brand across borders, turning a Dutch cycling concept into a talked-about Belgian event through personalities Gen Z already trusts.

How Sunweb and Qmusic turned rainy February in Belgium into an award-winning radio campaign, and a chance to win a holiday.

A New Zealand TV marketing body used evidence, experts and a campaign to challenge falling TV investment and prove TV still delivers attention and outcomes.

M6 Unlimited used AI to help a French reusable-sponge brand create a TV-ready ad, then tested it before broadcast to improve clarity, recall and effectiveness.

Samsung partnered with Qmusic to spend four months inside a Gen Z conversation, across eight episodes of the Top Tier List podcast. The campaign reached 1.9 million views across Instagram and TikTok, with an average watch time of 22 seconds on a platform that rewards brevity.

NRJ Global helped Arkopharma build brand authority in the natural health market through four seasons of an award-winning branded podcast that educated consumers and generated measurable trust, purchase intent, and five distinct revenue streams.

BVOD beats YouTube on attention across content, ads and trailers: environment matters more than screen size.

A New Zealand market review found TV still delivers, but many marketers, shaped by short-term metrics, had lost sight of how and why it works.

FitRadio placed Gyros & Grill Bistro’s high-protein message inside 13 local gyms and drove a 20% uplift in core product sales within two weeks.

Atmedia used radio to triple Polcz Food’s website traffic and deliver a 74% in-store sales lift in just two weeks.

FranceTV Publicité introduced Context.IA to place Coca-Cola ads during key Winter Olympics moments. The campaign ran on france.tv and francetv sport.

Paramount Australia matched a snack brand’s ads to relevant Big Brother Australia scenes on 10 Play, Paramount’s free streaming platform. The connected TV campaign raised attention and viewer interaction.