About the publication
Are you all ears to discover the most innovative success stories that radio and audio have to offer?
The egta team has released a Collection of Creative Radio and Audio Campaigns to inspire sales houses, clients and agencies with examples of creativity at its best from the world of radio and audio. It draws on the wealth of original and inspiring advertising campaigns from across many markets that egta has collected over the years.
The publication explores branded content, sponsorship, new platforms, as well as radio as an amplifier in the media mix. In short: creativity at its finest.
The collection provides a complete overview with a description of the case, the client’s objectives and campaign goals, platform – and a video clip to illustrate each campaign.
We invite you to dig deeper into the compilation and discover the imaginative radio and audio cases first-hand.