About the publication

With this interactive report, egta explores creativity in its various forms and showcase best practice from over 40 markets. The publication presents examples of campaigns, ad formats, sales offers and solutions showcasing both client-centric and tech-driven creativity. All gathered cases include information related to 5 key areas:

• Who within the sales houses was involved in the creation of the campaign/format;
• Partners involved: was the deal done directly with the advertiser or was the agency involved?
• Pricing information;
• The scalability of the campaign;
• Clearance condition.