Happy holidays from the egta team
Welcome to egta’s ultimate G.O.A.T. ad playlist!
Embark on a one-of-a-kind journey with egta’s curated ad playlist, featuring our all-time favourite adverts that hold a special place in our hearts. Carefully selected by our international team, each ad brings a touch of festive magic, creating a unique and heartwarming experience.
Enjoy this holiday cheer from egta – thoughtfully prepared and lovingly crafted for your entertainment.
Wishing you a peaceful and restful holiday season from all of us at egta. Happy Holidays!
Selected by: Katty Roberfroid, Director General
Brand: Intermarché
Agency: Romance agency
Why this ad: “Yes! A long ad… on TV… (There was a shorter version too). It conveys everything about the power of TV: image, sound, storytelling, emotions… and the power to influence behaviours and be a force for good.”
Selected by: Cécile Benedetti, Membership & Events Coordinator
Brand: Peugeot
Agency: Euro Rscg Milan
Why this ad: “I love this ad, that’s just it. The concept, the music, and the guy. 😊“
Selected by: Katerina Borovska, Senior Manager – Marketing & Innovation
Brand: Kofola
Agency: Kaspen
Why this ad: “An iconic Czech ad for Kofola has aired every Christmas since 2003. It features a father and daughter in a forest discussing the folk tradition of the “golden pig,” said to appear to those who fast before Christmas dinner. When the girl innocently asks, “Will it have those big curved tusks pointing up?” the father playfully reassures her. The moment turns comedic as the girl says she doesn’t need to wait because she already sees it — just as a real wild boar charges into view.”
ingSelected by: Grégoire de Ciancio, European Affairs Policy Advisor
Brand: CanalSat (Canal+)
Agency: N/A
Why this ad: “Although we never got CanalSat, my brother and I still remember this ad thanks to the smart audio marketing that made it a classic for many, and you will catch us singing it for Christmas still to this day.”
Selected by: Anne-Laure Dreyfus, Director TV
Brand: Edeka
Agency: Jung von Matt
Why this ad: “A little German gem to remind us that what matters the most are in fact the people we love and for whom we don’t take enough time, “How else would I have managed to gather you all?” asks the dad…”
Selected by: Aurelija Gackaite, Communications Manager
Brand: Cairngorm Coffee
Agency: Story Shop
Why this ad: “Coffee brings people together and that’s all this season is about. This ad is warming your heart and soul – like a juicy cup of specialty coffee.”
Selected by: Eimear Kelly, Communication & Marketing Officer
Brand: Guinness
Agency: BBDO Dublin
Why this ad: “I’m a big fan of Guinness ads. They are never dull yet always incorporate the idea that good things come slowly. This captures Ireland well: an Irish summer, humour, and scenery. And of course, the Irish pub in the sticks.”
Selected by: Paulina Kott, Senior Lead – Ad Tech
Brand: Allegro
Agency: Bardzo
Why this ad: “Real tears were shed watching this ad! It has everything to soothe one’s heart: it shows determination of someone who overcomes obstacles to reunite with his loved ones living abroad. It’s a beautiful story of connection, family, and the magic of small gestures.”
Influencer
Selected by: Ania Lara, Head of Radio Research & Head of Partnerships
Brand: Radio, “See Radio Differently” by Radiocentre UK
Agency: The&Partnership
Why this ad: “A series of radio ads that highlight the benefits of radio as a medium and as an advertising platform in the style of a tech launch, while showing the many advantages radio has over other, newer media technologies. My favourite spot in this series is Influencer that highlights radio as the original influencer advertisers can trust.”
Selected by: Thierry Mars, Director Radio
Brand: Nestlé ‘Chocosui’s’
Agency: Ogilvy Paris
Why this ad: “I love this ad because it is the perfect combination of humor, storytelling, and creativity, sparking word-of-mouth buzz and becoming a viral hit of its time.”
Selected by: Conor Murray, Director Regulatory and Public Affairs
Brand: Berlitz
Agency: N/A
Why this ad: “Berlitz released a series of very funny ads to encourage language learning. This was the best.”
Selected by: Halli Oddsson, TV Research Manager
Brand: N/A
Agency: N/A
Why this ad: “As special Christmas ads are not really a thing where I’m from, I had to rely on the Internet. And as an emotionally-repressed male human I don’t like the sweet ads full of Christmas spirit and warmth. This old ad here from WHSmith with Nicolas Lyndhurst I enjoyed. It also reminded me that now, in mid-December, I still need to buy at least 5 gifts for my family. Job done!”
Selected by: Sofie Rutgeerts, Senior Manager – Industry Insights
Brand: Always
Agency: Leo Burnett
Why this ad: “5 weeks before this ad was aired, I gave birth to a girl. I truly believed this ad could rewrite the rules. After 10 years, looking at my girl growing up, I can say we did at least a bit.”