EBU Academy Executive Programme
A mini-MBA for top media executives, delivered in partnership with two of the world’s leading business schools: IESE Business School and UCLA Anderson School of Management. More details: https://academy.ebu.ch/executive-programme
Who it’s for
This programme is intended for executives from media organisations who are responsible for shaping future winning strategies and new visions.
Candidates should:
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Be members of the executive committee, heads of a major business unit, or senior functional leaders
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Have at least 10 years of experience in a senior position
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Have a good working knowledge of English
Schedule
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Module 1 – Barcelona: 9–11 June 2026
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Module 2 – Los Angeles: 14–18 September 2026
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Module 3 – New York: 10–13 November 2026
Fees
€19,500
Contact
Frédéric Frantz
[email protected]
+41 22 717 21 48
Programme Outline
Module 1: A Digital Mindset (IESE Campus, Barcelona)
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Latest trends in strategic business thinking
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Platform strategy, social media, and new competitors from the dot-com sector
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Applying business models to create value at each level of a service organisation
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Using AI to develop new business solutions and enhance productivity
Module 2: A Business Mindset (UCLA Anderson Campus, Los Angeles)
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Achieving extraordinary outcomes through leadership excellence
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Branding in the “new normal”
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Understanding modern media customers
Module 3: Future Strategies (IESE Business School, New York)
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Using scenario planning to future-proof strategy
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Developing new business models and creating new organisational opportunities
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The Executive Challenge: collaborating with peers to develop strategic projects
Certification
After completing all three modules, participants are awarded the EBU Academy Executive Programme Diploma, jointly delivered by IESE and UCLA.