2022 European Affairs Group 71





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The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.

Topics discussed in this meeting


  • Summary of the advertising specific provisions in the finalised texts
  • Next steps: implementation and enforcement

Advertising self-regulation

  • Short presentation of its relevance for broadcasters
  • Evolution and application to online advertising

European Media Freedom Act

  • Presentation of the proposal – TBC
  • Next steps

Political Advertising

  • Update on the progress in the Institutions
  • Overview of the impact of the proposal on national frameworks

 AVMS Directive  

  • egta’s response to the European Parliament implementation report
  • Next steps

Consumer Affairs/sectoral restrictions

  • egta’s response to the European Commission sustainable food system consultation
  • Update on the CCD

Data Legislation

  • ePrivacy – update on trilogues
  • The AI Act: advertising specific amendments

Online advertising developments

Update on EDAA, the TCF and the phase out of third-party cookies

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