About egta’s Radio Focus database

Radio Focus offers valuable insights into the audio advertising market across egta member countries. It is updated annually based on data provided by our members – the most recent update was completed in the summer of 2025. The database includes the following elements:

• Audio consumption: Country-level data on reach, listening time, and share of ear across various audio sources.
• Market structure: An overview of key market stakeholders, including their audiences and market shares.
• Ad spend: Country-level data on investments in radio and audio advertising.
• Comparative overviews: Trends in reach, listening time, and advertising spend.