TV4 Media Manager enables transparent, simplified access to premium linear and digital inventories on TV, BVOD, and CTV inventory. Built for new clients and agencies, it offers self-serve buying with unified CPT pricing and first-party/third-party data targeting in a streamlined environment. The platform’s aim is to boost the value of TV4’s commercial inventory amid streaming competition, future-proof trading with simplified structures, and drive market expansion without cannibalization.

AdManager by RTL AdAlliance is designed to simplify international access to premium European video inventory at scale. Built primarily for brands, independent and network agencies, and buyers operating outside their local markets, it aims to offer a strong European alternative to global tech platforms through transparent pricing and streamlined automated I.O. buying. The platform enables fast, automated I.O. buying of high-quality CTV and streaming inventory across multiple markets, combining transparent pricing, data-driven targeting, and brand-safe, broadcaster-controlled environments.

Mediaset AdManager is a self-service platform that opens up transparent, biddable access to premium CTV inventory on Mediaset Infinity and HbbTV for the Italian market. Built for SMEs specifically, it is designed as an entry-level product that simplifies CTV buying for smaller advertisers while maintaining control within MFE’s own first-party data and AI-driven interest segments in a privacy-safe environment. The platform’s aim is to make CTV accessible to new TV advertisers and future proof digital trading by removing supply chain inefficiencies.

Planet V is ITV’s self-serve programmatic platform designed to give agencies transparent and efficient access to addressable TV and total video buying. Primarily built for media agencies (with some direct advertiser usage too), it responds to growing demand for audience-led, flexible TV trading while simplifying campaign planning and execution. The platform’s aim is to modernise TV buying at scale through a single, unified pricing model and data-driven targeting, offering access to VOD, linear addressable TV, and selected digital video formats within the UK market, all powered by ITV’s first-party data and trusted third-party partnerships.

DPG Media Ad Manager enables transparent, biddable access to premium digital video (incl. CTV) and display inventory. Built for media agencies, SMEs, and direct advertisers, it simplifies programmatic buying while keeping full control over first-party data and identity in a privacy-safe environment. The platform’s aim is to future-proof digital trading and remove supply-chain inefficiencies, offering access to CTV, streaming and short-form video, and premium display formats across DPG Media’s trusted environments.