TV Database
About egta’s TV database
The TV Database provides you with useful TV advertising market data from 30+ countries. It is updated annually by our members – the most recent update was done during the summer of 2024. The Database contains the following elements:
- Advertising landscapes: Country-level Information on media ad spend, top 10 TV channels’ market and audience share, TV viewing time evolution, top advertising advertisers, and more.
- Regulatory country profiles: Comprehensive overview of applicable advertising legislation by market.
- Comparative overviews: TV viewing time evolution, TV ad spend evolution, and global advertisers’ TV investment.
- Multiplatform Audience Measurement – market level information that covers more detailed information on audience measurement solutions to measure audiences of TV and Online video content on TV sets and other screens.
Access conditions
You can download the files for each country below.
Access to egta’s TV Database is open to egta TV member companies.
You need to be logged in to access the files.
If you are an egta TV member and you are logged in but you cannot download the files, please contact the egta team.
Comparative Tables
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Austria
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Belgium North
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Belgium South
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Bulgaria
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Canada English
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Canada French
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Croatia
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Czech Republic
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Denmark
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Estonia
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Finland
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France
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Georgia
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Germany
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Greece
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Hungary
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Iceland
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Ireland
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Italy
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Japan
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Kazakhstan
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Latvia
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Lithuania
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Morocco
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Netherlands
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Norway
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Poland
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Portugal
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Romania
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Slovenia
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Spain
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Sweden
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Switzerland
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Ukraine
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United Kingdom
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Uzbekistan
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