About the webinar
Ahead of World Television Day, The Global TV Group welcomes José Miranda, CMO of BYD for the Americas, Europe, Middle East & Africa, for a webinar exploring how BYD is building a global brand while adapting to local markets.
José will share examples from BYD’s international marketing strategy before joining Elliott Millard, Vice President of The Global TV Group and representative of Thinkbox, for a discussion on the role of TV in building brand awareness and trust, creative partnerships with broadcasters, and advertisers’ expectations around data, measurement and business outcomes.
The session will open with introductory remarks from Otavio Bocchino, President of The Global TV Group, and conclude with an audience Q&A moderated by Anne-Laure Dreyfus (egta).
Webinar
When: Tuesday 17 November 2026
Time: 3.30 – 4.30 PM CET
Where: Online – Register here
Note: Attendance is free and open to all, including advertisers, agencies, broadcasters and TV sales houses.
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