About the report

If you treasure it, measure it!

We are thrilled to announce the launch of the 2025 edition of egta’s insight on radio and audio audience measurement.

The paper offers an overview of the methodologies used to measure radio, online audio and podcast listening across Europe and beyond. It provides a thorough analysis of the range of techniques, formats and technologies used to measure radio audiences today.

Dive into the intricate landscape of contemporary audio measurement with inspiring examples and innovative approaches.