In a world of fragmented attention and formulaic advertising, now is the time to re-embrace storytelling, emotion, and the powerful stage that TV provides. Two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, unpacked why creativity is vital for long-term success and how brands can reclaim attention in today’s complex media environment.
Why bold ideas and brilliant TV are needed more than ever
- Orlando Wood, Chief Innovation Officer, System 1 Group
Download presentation - Sir John Hegarty, Co-founder and Creative Director, The Business of Creativity
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