Questions and topics
Survey on audio extensions of TV programmes
Full list of questions
- Formats
- Do you develop audio extensions linked to your key TV programmes?
- If yes, what formats do you typically produce (e.g. podcasts, live streams)?
- Are these audio extensions produced in-house or with external partners?
- Please provide concrete examples (with URL) if possible.
- Strategic Approach
- What are the main objectives of these extensions? (audience engagement, brand reinforcement, monetization, cross-promotion, etc.)
- At what stage of a TV programme’s lifecycle are audio extensions developed? (before launch, during broadcast, after broadcast, ongoing)
- Commercial Approach
- How are these extensions positioned commercially (bundled with the main programme, standalone, or both)?
- What monetization models do you use?
- Performance
- How do you measure the success of these extensions, and do they contribute to increasing the commercial value of the main programme?
- Who is the primary target audience for these audio extensions? (existing viewers, new audiences, younger audiences, superfans, etc.)
- Do you see evidence that these extensions bring audiences back to the TV programme or the TV channel in general?
- Other insights
- What challenges have you encountered, and what best practices or successful examples can you share?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.