egta AI Forum 2026 (TV & audio)
Tuesday 16 June (PM) to Thursday 18 June (AM)
This exclusive hands-on gathering will explore the practical and strategic implications of AI across the ad sales value chain, with a focus on how TV and audio companies can leverage AI to drive revenue growth, optimise operations, and strengthen their competitive position in an increasingly automated advertising ecosystem.
🤖 About the event:
Dates: 16 June (PM) – 18 June (AM) 2026
Location: Brussels
Fee:
€700 per delegate (early bird rate, valid until 30 April);
€800 per delegate (standard rate, valid from 1 May)
Who should attend: The event is open to egta TV and audio members only (ad sales professionals, advanced advertising specialists, and AI experts from multiplatform TV and audio companies)
Format: The Forum is designed as a highly interactive setting, encouraging peer exchange, practical case studies, expert input, and open discussion around both opportunities and challenges.
Cancellation policy:
Until 30 April: free cancellation
Until 16 May: 50% cancellation fee
After 17 May: 100% cancellation fee (a replacement participant may attend at no additional cost)
💡 Key topics:
✔️ The impact of AI-driven media buying on TV and audio’s role in the media mix, pricing dynamics, and strategies to address bias in automated buying tools that may undervalue premium environments
✔️ Integration with buy-side technologies, including emerging agentic workflows in media buying and sales
✔️ Emerging AI protocols and standards (e.g. MCP, AdCP): implications for interoperability, data ownership, monetisation control, and the risk of reduced commercial control in agent-driven trading environments
✔️ AI solutions from global tech platforms and their implications for TV and audio companies, including how to maintain competitive advantage in an increasingly automated ecosystem
✔️ AI applications in ad sales and commercial optimisation, including self-serve platforms, inventory allocation, yield forecasting, pricing strategies, and sales portfolio optimisation
✔️ AI-powered demand and supply forecasting to improve revenue predictability and planning
✔️ AI-enabled data infrastructure as a foundation for advanced audience segmentation, targeting, and campaign performance optimisation
✔️ Scaling SMB advertising through AI-enhanced sales funnels
✔️ Standards and protocols
… and more
Registration
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