Ad budgets are being pulled in every direction, and the competition is only getting fiercer. So what drives sustainable revenue growth in media sales today?
Gerry Tabio, Founder and President of Creative Resources Group, has spent decades advising media and AdTech companies on exactly that. In this 45-minute session, he will share practical, actionable, real-world advice for sellers and managers who want to build the habits behind long-term results.
What you will learn:
- How to adapt client conversations to engage advertisers more effectively
- How to protect key accounts while creating new opportunities with SMEs
- Why a mindset shift is what makes the difference in team performance
About the speaker
Gerry Tabio is Founder and President of Creative Resources Group, a media performance consultancy that works with global companies to accelerate performance, create demand and drive revenue growth.
An author, teacher and performance coach, he brings decades of experience in the media and AdTech industry.
He has worked with some of the largest and most respected radio companies in the world, including iHeartMedia, CBS Radio, Westwood One, the Australian and New Zealand Radio Networks, Radio Globo in Brazil, and the BBC.
Gerry Tabio
Founder and President of Creative
Resources Group
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