About the group
This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation.
The fourth meeting of egta’s AI community will focus on agentic AI in ad sales and media buying. The meeting will feature two case studies from FreeWheel / Comcast Advertising (USA) and Values.media (France).
Register here, attendance is exclusive to egta members.
Case studies
FreeWheel / Comcast Advertising will present their work on seller agents and agentic workflows, covering how AI agents are being deployed to automate and enhance the sell-side of premium video advertising.
Values.media will present their work on agentic buying: how AI is connecting agency briefs with TV sponsorship opportunities, bringing the buy-side perspective into the room and opening the discussion on what these new workflows mean for both sides of the transaction.