Questions and topics
This survey looks at how sales houses price multi-branded TV advertising spots. It also looks at what exceptions are in place for certain kinds of advertisers, the extent to which these exceptions are exploited and how sales houses are responding to this.Full list of questions
Questions included in the survey:
- How do you price multi-branded TV advertising spots? Do you charge a premium? If so, how much (as a % figure) and what are the conditions?
- Are exceptions in place for retailers?
- Are exceptions in place for e-commerce platforms?
Are exceptions in place for any categories of advertisers other than retailers and e-commerce platforms? - Are there any other instances in which exceptions are typically made?
- Do you notice any tendencies to exploit exceptions to premiums for multi-branded spots?
- If this is the case, how are you dealing with such exploitation?
- Do you have any additional comments or insights on this topic?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.