Global Media Sustainability Framework (GMSF)
Watch the Ad Net Zero presentation to learn more about the GMSF: Global Media Sustainability Framework: the scope, components, channels, stages, and establishing consistent boundaries across channels.
Global Media Sustainability Framework (GMSF): TV
Update on the TV data guidance workflow – 09/12/2025 – Summary
Please contact us here for the full update.
The Global Media Sustainability Framework team has been advancing the development of the data guidance across the full TV workflow.
Recent global stakeholder feedback from broadcasters, sales houses, and technical partners showed strong alignment on several core components of the workflow.
The topic will be explored in a focused working session in January to ensure the guidance reflects operational reality across markets.
Please let us know if you would like to know more and be involved in this development process and the January working session – contact us here.