About the Survey
In celebration of our 50th anniversary, we conducted the CEOs & Top Executives Survey in May 2024, ahead of our CEO & Top Executives Summit in London.
The survey addresses questions, offering valuable insights into the emerging trends, most distinctive opportunities and challenges, competitive dynamics, and revenue forecasts influencing the strategies and businesses of our members.
Survey Results at a Glance
CEOs and Top Execs believe that multiplatform TV will remain an essential part of brands’ communication strategies by 2030
CEOs and Top Execs believe that audio will remain an essential part of brands’ communication strategies by 2030
CEOs and Top Execs anticipate that audio will grow in importance as a medium to drive advertising effectiveness by 2030
CEOs and Top Execs anticipate that multi-platform TV will remain the most powerful medium to drive advertising effectiveness by 2030
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About us
egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets.
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