In the fast-evolving world of media, radio is proving it can adapt and thrive. One standout example is Eurozet, a major Polish radio broadcaster within the Agora Group, which operates nine radio stations and digital portals across the country and their approach to AI-driven innovation and digital transformation.
Scaling content in a fast-paced newsroom
With a newsroom of around 100 journalists and nearly 19 hours of live talk content broadcast daily, Eurozet needed a way to maximize the value of its on-air content. The traditional model – live show, then gone – was no longer enough. The team saw a major opportunity: use AI to transform radio talk into evergreen digital assets. This led to a forward-thinking AI project, initially focused on the wiadomosci.radiozet.pl website – Eurozet’s flagship news portal featuring both Polish and international stories.
Make more of what you already have with AI
The goal was simple: shorten time-to-publish and scale content across platforms – from audio to text and video. Eurozet began integrating AI tools directly into its content management systems (CMS), combining AI transcription, voice synthesis, and editorial expertise to turn selected written articles into audio content:
- The online editorial team selects articles most suitable for audio adaptation, ensuring clarity, tone, and structure for listening.
- Using AI, the newsroom automatically transcribes and summarizes radio shows and prepares multiple content formats for different digital platforms.
- With help from ElevenLabs, a Polish AI startup, Eurozet clones the voices of its most recognized radio personalities, enabling the station to deliver articles and podcasts in the familiar tones that audiences trust.
Transparency First
From the beginning, user trust and transparency were non-negotiable. While the technology was easy to implement, the team tackled important legal and ethical considerations, ensuring transparency and GDPR compliance. All AI-generated audio includes:
- A voice-over disclaimer before playback, stating the voice was generated by AI, while content was produced by real journalists
- An information bubble explaining the technology and editorial process
This transparent communication ensures listeners are informed and comfortable with the innovation. Also, aligning with ethical principles and industry best practices, the journalists and their voices used in the AI voice cloning projects have their rights protected through dedicated agreements, defining terms and conditions, such as limitations on use, ownership, usage rights and data protection.
Familiar Voices, New Formats
This digital transformation is delivering measurable value:
- Faster publishing leads to more timely content, better SEO, and increased audience reach.
- Scalability. Repurposing radio content into digital formats extends the lifecycle of every show, making it easier to monetize across platforms. The same content is now usable in more places – desktop, mobile, and podcast apps – without the need for additional recording time.
- Audience engagement. Voice cloning adds value to podcasts and articles, keeping audiences engaged with familiar voices, even outside live broadcasts.
- Advertiser appeal. Audio formats open new inventory for pre-rolls and sponsorships, adding value for media buyers.
Future-Proof Radio Strategy
With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. It’s no longer just about broadcasting, it’s about meeting listeners where they are, in the formats they prefer.
By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation. This transformation also opens new revenue streams, whether through advertising, branded content, or paid subscriptions, while helping the business adapt to changing listener habits. AI can help unlock the full value of your content, extend your brand across platforms, and drive new revenue without losing the authenticity your audience loves.
egta members can view the presentation of the case at the 2025 CEO Summit here.
