Gyros & Grill Bistro is a fast-food restaurant in Budapest’s 23rd district, serving gyros, sausages and snacks to a local community, with a menu built around high-protein ingredients. Atmedia set out to raise awareness among nearby gym-goers and convert that into more sales at the counter. FitRadio, a hybrid radio network available in 300 gyms across Hungary and programmed entirely for training environments, was the natural fit.
The Target
The campaign targeted gym-goers across 13 venues in the 18th, 20th, 21st and 23rd districts of Budapest and two nearby settlements, Dunaharaszti and Érd. With just one advertisement airing every 20 minutes on FitRadio, each spot ran in a low-clutter environment where listener attention was already high.
Go to the Gym and Get Protein
The campaign ran from August to September 2025, with eight 20-second spots airing daily across the network. Two creative executions were used, both built around a clear and credible message: the food at Gyros & Grill Bistro is high in protein and supports muscle building.
The first two weeks ran PPC only. Radio joined in weeks three and four at the same PPC weight, isolating its contribution to any movement in sales.
What the Numbers Show
Against the PPC-only baseline:
- Overall sales volume up 6.6%
- Sales value and average basket value both up 14%
- Fresh Salad sales up 15%
- Gyros Pita and Durum sales up more than 20%
- Gyros small and large plate sales up 18%
The product breakdown showed that the items with the strongest uplift were exactly those referenced in the spots.
The Power of Local Audio
The results are specific, traceable and hard to ignore. Targeted audio, placed in the right environment, delivered. Scale is not a prerequisite for performance. This campaign worked because the audience, the message and the channel were closely aligned, not because of budget or reach. For brands operating at a local level, that alignment is often more valuable than volume. The sales data confirms it. Radio, placed thoughtfully and bought with context in mind, delivers results that go beyond awareness and show up directly in the till.