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MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!
WED 01 March 2023
In this session, experts from various markets will provide updates on recent innovations in total TV audience measurement.
At own cost - location & price TBC
THU 02 March 2023 - MIM (TV & Radio sessions in parallel)
Time: 8:30 to 16:30 CET
TV MIM - Insights into the industry's latest TV effectiveness and attention research.
The programme will explore the latest research developments that demonstrate the strengths of TV/video with a focus on the ever-important topic of attention. The session will also focus on TV/video measurement and effectiveness.
Radio MIM - Best practice in radio measurement, data strategies and effectiveness research.
The sessions will focus on advances in radio/audio audience measurement, explore the latest innovations in data activation strategies, and put a spotlight on successful effectiveness and ROI research projects.
Rai Pubblicità offices
Corso Sempione 7320145 Milan
20 rooms available until 20/02/2023 - use the discount code EGTA2023 to get 15% off the daily rate
Other nearby hotels:
Cancellation policy: Only written cancellations will be accepted. From 59 to 31 days prior date of arrival 30% can be cancelled free of charge. Between 30 to 15 days from the date of arrival 10% can be cancelled free of charge. For cancellation communicated within 14 days before arrival date and “No Show”: 100% penalty of the total stay amount
Please fill out the booking form and send it to [email protected]
25 rooms available until 31 January 2023
The above rates, per room per night, include breakfast, taxes, service and VAT 10%. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.
Cancellation policy: Free cancellation up to 7 days prior to arrival date; From day 6 before arrival date the booked rooms will be charged in full.
The above rates, per room per night, include 10% VAT and breakfast. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.
Cancellation policy: free before the 22.02.2023, after 100% is due.
Conditions of entry
Participation in this event is free of charge for all egta members.
Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.
If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.