Event details
MIM - Market Intelligence Meeting
1 March 2023 - 2 March 2023 - Milan, Italy
Milan, Italy
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MIM (Market Intelligence Meeting) is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be. This year, we will kick off with a dedicated deep dive session on total TV measurement.
WED 01 March 2023
In this session, experts from various markets will provide updates on recent innovations in total TV audience measurement.
At own cost: 76€ PayPal commission included - Please pay via PayPal here (with Paypal account or with credit card) OR let Cécile Benedetti know if you prefer an invoice for wire payment (73€)
19:15 CET
Enterprise Hotel - Sophia's Restaurant
Corso Sempione 91, 20149 Milan
THU 02 March 2023
MIM - Market Intelligence Meeting
8:30 to 16:30 CET - (TV & Radio sessions in parallel)
Enterprise Hotel,
Corso Sempione 91, 20149 Milan
TV MIM - Insights into the industry's latest TV effectiveness and attention research.
The programme will explore the latest research developments that demonstrate the strengths of TV/video with a focus on the ever-important topic of attention. The session will also focus on TV/video measurement and effectiveness.
Radio MIM - Best practice in radio measurement, data strategies and effectiveness research.
The sessions will focus on advances in radio/audio audience measurement, explore the latest innovations in data activation strategies, and put a spotlight on successful effectiveness and ROI research projects.
PRACTICAL INFORMATION HERE
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HOTELS/accomodation
Fully booked
Other nearby hotels:
Address: Corso Sempione 69 - 20149 Milan (300m - 4 min walk)Addtress: Via Fauche 15 - 20154 Milan (750m - 7 min walk)
Booking link - Double for single use room: 120€ - Double for double use room / twin: 140€
The above rates, per room per night, include breakfast, taxes, service and VAT 10%. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.
Cancellation policy: Free cancellation up to 7 days prior to arrival date; From day 6 before arrival date the booked rooms will be charged in full.
Address: Via Bartolomeo Colleoni, 14 - 20149 Milan (800m - 10 min walk)
Conditions of entry
Participation in this event is free of charge for all egta members.
Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.
If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.
