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Event details

MIM - Market Intelligence Meeting

12 March 2024 - 13 March 2024 - Madrid, Spain

Madrid, Spain

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About the event


Join us at MIM (Market Intelligence Meeting), a cornerstone event in egta's annual calendar, where leaders and researchers from sales houses come together from across the world for insightful updates and discussions on key questions, from audience measurement to effectiveness, attribution, and more. If your job is to keep up with the latest research developments in our dynamic advertising industry, MIM is not to be missed!


Tuesday 12 March 2024

Total TV Measurement Session (limited capacity)

14:00 to 18:00 CET
Experts from various markets will provide updates on recent innovations in total TV audience measurement.
19:30 CET
  • Cocktail and buffet dinner (drinks included) - Restaurant Arado in Melia Serrano hotel
  • Cost: 78.00€ via Paypal (PayPal fee included) OR 74.26€ via bank transfer, please contact Cécile Benedetti for invoice details.
  • Register before 1 March - egta had to prebook the space therefore any cancellation cannot be reimbursed. Thank you for your understanding.

Wednesday 13 March 2024

TV Market Intelligence Meeting 
Radio Market Intelligence Meeting
9:00 to 16:00 CET 
- (TV & radio sessions in parallel)


Meliá Serrano hotel

C/Claudio Coello, 139

28006 Madrid


If you haven't recieved a confirmation email within a week, please contact [email protected] to confirm your registration.


Other information

Hotel booking



Meliá Serrano hotel

Address: C/Claudio Coello, 139 - 28006 Madrid

Conditions: as of 200€/night breakfast & taxes included - free cancellation until 29 February 2024 after that full fee is due. 

Booking procedure: to book for the night of 12 to 13 March please use this booking link 

If you wish to extend your stay outside of this specific night please contact [email protected] with your desired dates and they will assist you.


Conditions of entry 


Participation in this event is free of charge for all egta members.

Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.

If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.


How do we use your personal information?

egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].
More information can be found in our Website Privacy Policy and Terms & Conditions


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31