twitter twitter

Star TV

Type: TV

Country: Greece

Address: 36, Viltanioti street, 14564 Kifissia, Greece

Phone: +30 211 189 1000


Stakeholders: Ms. Vardianna Vardinoyannis

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 340

Contact details

CEO of the sales house/Head of Sales dpt

Name: Karolos ALKALAI

Title: President of BoD & General Manager

Contact person

Name: Stavros Oikonomou

Email: Commercial Director

Reference person

Head of TV sales: Mr. Kyriakos Livadis

Pricing / Revenue Optimisation: Mr. Fotis Kollias

Head of Program: Ms. Koralia Georgakopoulou

TV Research: Ms. Chryssanthi Mavraki

Financial Director (CFO): Mr. Nikos Tsevas

Head of Communication/PR: Ms. Zorzetta Zachartzi

Head of Legal & European Affairs: Mr. Christos Chrissanthis

Head of Online: Ms. Nefeli Agkyridou

Head of Online Sales: Mr. Kostas Dallas

Market data

Ownership/status of the TV channels commercialised by the sales house: Private


Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: Star TV


Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,
Video streaming services (VOD, catch-up): via


Audience share of the channels commercialised by your sales house
Total (linear TV): 10.8% on commercial demographic 18-54 y.o. for 2022 (Rank #4)
Source: Nielsen TAM

Sales house’s market share:
Total (TV): est. 19.0% in 2022 on free-to-air TV advertising expenditure
Source: Company estimate


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31