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Viaplay Group NO

Type: TV & Radio

Country: Norway

Address: Akersgt 73 – NO-0028 Oslo

Phone: +47 22 99 00 33


Stakeholders: MTG (100%)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 65

Contact details

CEO of the sales house/Head of Sales dpt

Name: Anders Jensen

Title: President and CEO, Nordic Entertainment Group

Contact person

Name: Kenneth Andersen

Reference person

Head of Sales TV: Henrik Lindback Larsen

Head of Sales Radio: Ove Søgård

Head of Marketing: Jannicke Cock

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: TV3, TV6, Viasat 4
Names of radio stations commercialised by the sales house: P4, 5 Hits, 6 Rock, 7 Klem, 8 POP; 9 Retro, 10 Country, NRJ
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Video streaming services (VOD, catch-up): Viafree, ViaPlay, Viasport
Audio (music streaming services / online radio / podcasts, etc.):


Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL+7): 8.9%
Source: A10-79, Advantedge YTD August 2020
Total (radio): 23.7%
Source: A10+, Advantedge YTD August 2020

Sales house’s market share:

Total (TV): 16%
Source: Nielsen WizzAD YTD August 2020
Total (radio): 61%
Source: Nielsen WizzAd YTD August 2020


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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