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Type: TV

Country: Switzerland

Address: Giacomettistrasse 1, Postfach 610 - 3000 Bern 31

Phone: +41 58 909 91 11


Stakeholders: Ringier AG

Status of the company: Independent

Type of company: Private

Number of employees: 360

Contact details

CEO of the sales house/Head of Sales dpt

Name: Frank Zelger

Title: Chief Executive Officer

Contact person


Reference person

Lars Holtschmit Director Product Management SRG
Philipp Mason Director Special Projects TV

Andreas Hediger Business Unit Director SRG

Axel Greiner Head of Sales Clients

Laura Berndt Head of Sales Agencies

Christina Eichelsberger Head of Marketing Communications

Kevin Haab Head of market intelligence

Claudia Monnier Legal & Compliance Assistant

Gerry Stadler Head of Product Management Private

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private + Public
Type of TV channels commercialised by the sales house: Combination of Free-to-air & Thematic

Names of TV channels commercialised by the sales house: SRF 1, SRF 2, SRF Info, RTS Un, RTS Deux, RSI LA 1, RSI LA 2, TF1, TMC, TFX, MySport D / F,


Other media commercialised by the sales house: Print, Digital


Audience share of the channels commercialised by your sales house
Total (linear TV): 33.55%
Source: Mediapulse TV Data (Instar Analytics), CH-Total, target audience incl. guests, 2019, Monday-Sunday 24h, Market share%, all platforms, Overnight +7
Sales house’s market share:
Total (TV): 31%
Source: Mediafokus Schweiz 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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