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Bauer Media Sweden

Type: Radio

Country: Sweden

Address: Gjörwellsgatan 30, 112 60 Stockholm, Sweden

Phone: +46 8 450 33 00



Status of the company: Owned by the channel

Type of company: Private

Number of employees: 100

Contact details

CEO of the sales house/Head of Sales dpt


Title: Interm CEO Bauer Media Sweden

Contact person


Reference person

Head of Sales: Johnny Strömgren (Sales Director)

Head of Marketing: Jakob Gravestam

Head of Research: Julia Forsberg

Head of Communication / PR: Maja Thomhave

Head of Pricing / Revenue Optimisation: Jacob Stålmarck (Sales Controller), Jesper Ludvigsen (Revenue Manager)

Head of Digital: Mattias Björkman (Head of Digital Business Development)

Head of Planning & Systems: Malin Rheindorf

Market data

Ownership/status of the radio stations commercialised by the sales house: Private


Names of radio stations commercialised by the sales house: Mix Megapol, NRJ, Rockklassiker, Vinyl, Swedish Pop, Calm Classics, Retro FM, Gold FM
Other media commercialised by the sales house:
Audio (music streaming services / online radio / podcasts, etc.): Podcasts (RadioPlay, PodPlay, iTunes, Acast, Spotify etc.)


Audience share of the channels commercialised by your sales house
Total (radio): 60%
Source: Kantar SIFO PPM


Sales house’s market share:

Total (radio): 60%
Source: IRM


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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