twitter twitter

Regie 3

Type: TV & Radio

Country: Morocco

Address: Bd Sidi Mohamed Ben Abdellah, Tour Ivoire 1, Casablanca Marina

Phone: +212 5 22 95 02 80


Stakeholders: RMI (Radio Méditerranée Internationale)

Status of the company: Independent

Type of company: Private

Number of employees: 42

Contact details

CEO of the sales house/Head of Sales dpt

Name: Hassan KHIYAR

Title: CEO

Contact person

Name: Mehdi Taoudi

Reference person

Head of Sales: Naoufal Nachir

Head of Marketing & Innovation: 

Head of Communication / PR: Ouidiane Larouz

Head of European Affairs / Head of Legal:  Mourad Radi

Head of Digital: Amine Naitlmoudden

Head of Finance: Kenza Allouch

Head of Internal Control & Compliance: Mohamed Walid

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: 2M, Medi1TV
Names of radio stations commercialised by the sales house: Radio 2M, Medi1 Radio
Other media commercialised by the sales house: Print and Digital
Print: FDM, Maisons du Maroc, Nissaa
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,,,


Audience share of the channels commercialised by your sales house
Total (linear TV): 33%
Total (radio): 11, 58%
Source: CIRAD


Sales house’s market share:

Total (TV): 84%
Source: Imperium
Total (radio): 15%
Source: Imperium


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31