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Type: Radio

Country: South Africa

Address: 5 Gwen lane, Sandown, Sandton 2196

Phone: +27011 5063200


Stakeholders: Mineworkers’ Investment Company (MIC), Ethos, FirstRand Group, Old Mutual Group

Status of the company: Independent

Type of company: Private

Number of employees: 300

Contact details

CEO of the sales house/Head of Sales dpt

Name: Jonathan PROCTER

Title: Primedia Group CEO

Contact person

Name: Tholakele MDLULI

Market data

Ownership/status of the radio stations commercialised by the sales house: Private
Names of radio stations commercialised by the sales house: 702, 947, KFM, Capetalk
Other media commercialised by the sales house:
Publishers’ websites (e.g. broadcasters / media groups, individual channels, others): yes
Video streaming services (VOD, catch-up): yes
Audio (music streaming services / online radio / podcasts, etc.): ywa
Other: Events / With video production and live video streaming facilities for broadcasting interviews, performances, and more, Primedia Broadcasting creates connections that are truly multi-platform.


Audience share of the channels commercialised by your sales house
Total (radio): 6.64% (Adults, aged 15+)
Source: D206A - BRC RAM (Apr 19 - Mar 20) All Respondents


Sales house’s market share: 

Total (radio): 22%
Source: Nielsen Arianna Jan-Dec 2020


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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