2025 Marketing & Sales Meeting (Audio)

The Finnish audio landscape: Challenges, opportunities and innovation

Riina Aho, Research and Development Manager, RadioMedia

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Retail media meets audio

How Bauer Media Finland is breaking new ground with Europe’s first retail audio network reaching millions at the point of purchase.

Outi Hilakari, Head of Retail Audio, Bauer Media Finland

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Unlocking FMCG budgets: How radio builds brands and complements TV

The P4 Norway success story

Anders Eriksen, Radio Consultant, P4 Group

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Advertising at the speed of sound: How commercial broadcasters lead the way in ad-funded audio

Lucy Barrett, Client Director, Radiocentre

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Radio works for FMCG clients: Measuring impact in real time

Using DJs and influencer marketing to drive measurable sales impact

Johannes Ott, Chief Executive Officer, Radio Gong

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Stronger together: The multiplier effect of collaboration between sales houses and radio stations​

Dimitri Lemmens, Head of Content and Creativity, FLASH – RMB

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How to use the awful weather to promote an alcohol brand?

A case study of a creative event-driven campaign featuring top Finnish artists (…plus a very loooong sausage)

Riku Talvitie, Business Manager – Audio, Sanoma

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Storytelling in action: Winning new clients and unlocking additional budgets through creative ideas

Manu De Coninck, Head of Creative Sales, Mediahuis Radio

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Empowering local voices: Advertising innovation at scale with Prisa

Discover how AI is helping all 160 of PRISA’s local stations – from small towns to major cities – create fast, polished, and locally resonant audio ads, giving every team the tools to turn campaigns into advertising successes.

• Enda Parker, Director of Business Development – Publishers EUK, AudioStack
• Olalla Novoa Ojeja, Director of Artificial Intelligence, Prisa

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Programmatic radio: Taking monetisation to the next level

aireal’s SSP turns all audio inventory into convergent, programmatic opportunities – connecting publishers to the future of audio marketing.

Jan Poelmann, Director Demand Side, aireal

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Unlocking the demand side: The future of programmatic audio

How adpaq is reshaping audio advertising with the first true DSP for agencies – bringing programmatic buying, AI-powered creativity, and new digital-first clients into audio.

• Maarten Duijne, Founder and Chief Executive Officer, adpaq
• Frank Kok, Founder and Global Head of Publisher Strategy, adpaq

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Innovative formats and digital content: Extending the radio experience for audiences and brands

Attracting the next generation of listeners while creating fresh paths to monetisation.

Lubomir Matejovic, Head of Digital, Bauer Media Slovakia

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Advancing digital audio sales: Tools, tactics, and cases to maximise audio opportunities

Danny Pirnack, Head of Audio Sales Nord, Audio House

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From wow to how: Turning flashy AI into real-world tools for 

How can broadcasters fully benefit from off-the-shelf AI and leverage their services and workflows?

Jon Block, Founder, Syllepsis

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