Key topics

In this online talk, Adelaide tackled the following topics:

• How does attention measurement help publishers articulate the quality of their inventory to brands and command higher CPMs from buyers?
• How do brands use the Attention Unit to make smarter investment decisions and ensure their media drives the best outcomes?
• How do attention metrics perform across various audio formats, including broadcast radio, streaming audio, and podcasts?

Adelaide is an expert in attention-based media quality measurement and a founding member of The Attention Council.