This Online Talk showcases how FreeWheel and Paramount Connect created a single-entry point for advertisers to seamlessly plan, trade, and measure campaigns across Paramount’s entire ecosystem.

Topics tackled during this webinar inluded:

• Australian Market Dynamics: key trends shaping the industry, including addressability, the rise of programmatic-first strategies, and evolving advertiser priorities.
• Strategic Partnerships Driving Success: the key collaborations that pave the way for and strengthen Paramount Connect’s capabilities and deliver measurable results.
• Market Feedback & transformation benefits: How Paramount Connect is driving advertiser engagement and shaping the future of premium CTV advertising in Australia.
• Innovation in Programmatic Advertising: how the technology transformation is designed, to deliver Paramount Connect to enhance precision, efficiency, and impact for advertisers.
• Paramount’s transformation: key transformation learnings from Paramount Connect, and what’s next for the industry.