How can TV executives better communicate with (speak the language of) CFOs and CEOs to build a strong case for Multiplatform TV? How can Multiplatform TV be positioned as a high-value investment rather than a commodity?

Negotiation preparation: How can TV companies effectively shift sales negotiations to discussing about the value and not just the price?

How to best price, sell and optimize the value of campaigns that span across linear and digital inventories?

What are the key pricing components that differentiate and enhance the value of Multiplatform TV in procurement and trading?

How to fully align the sales offer (products, packages) with the trading strategy and revenue goals?

How can the value of TV inventory be maximized through strategies such as:

• Revenue diversification and varied pricing models across DSP, SSP, and direct sales
• In-housing DSP and SSP operations and utilizing trade desks
• Adjusting commercial target groups (e.g. reintroducing 3+ to align with digital audiences)
• Better customer segmentation
• Offer structuring tailored to key accounts
• Attracting new advertisers, such as SMEs, through automated pricing and programmatic bidding
• Implementing a flat-price strategy
• Transitioning from GRP to CPM-based pricing
• Enhancing traceability and audits as value drivers
• Flexibility in rate cards and packaging of offers
• Using AI for sales and pricing optimisation, boost video recommendations leveraging inventory