Fréquence Z study decodes the fascinating paradoxes of a generation in motion.

Between constant connection and digital fatigue, activism and indulgence, individuality and social pressure, today’s 18–30-year-olds are redefining the rules of communication and brand engagement.

Conducted by NRJ Global in collaboration with Storymind, this new study reveals how brands can truly resonate with Gen Z — by creating attention, attachment, and virality.An inspiring deep dive into the priorities and aspirations of Generation Z in 2025.