Questions and topics

1. Current commercial target – What is your current main commercial target group (reference target on your rate card)?
2. Shift to older target – Are you considering shifting this target to an older age group (from 18-54 to 25-64 for example)? Why yes or why not, and what impact would this have on your revenue potential?
3. Advertiser demand – Are advertisers actively asking to target older audiences? If yes, how is this showing up in briefs, categories, KPIs or budgets

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.