Request on the impact of cookie consent mechanisms

08/02/2022

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Questions and topics

This survey looks at the impact on online publishers/broadcasters of the implementation of mechanisms for collecting consent for cookies (and other tracking technologies).
Full list of questions

Questions included in the survey:

  • Does your Data Protection Authority (DPA) have guidelines on cookie consent (tracking tools)?
  • When is consent required for the processing of personal data in your market?
    Is consent required for tracking / profiling cookies?
    Is consent required for non-tracking / operational / session cookies?
    Please give any additional details.
  • How do users give their consent on your website/ app, HbbTV/ Addressable TV/ Connected TV?
    By ticking a box/actively clicking on ‘yes / accept’ ? – Opt-in
    By closing the request or continuing without accepting? – Opt-out
    Is it different for tracking vs non-tracking cookies?
    Please give any additional details, including screenshots.
  • How do users refuse to give their consent on your website/ app, HbbTV/ Addressable TV/ Connected TV?
    By ticking a box/actively clicking on ‘no / refuse’?
    By closing the request or continuing without accepting?
    Is it different for tracking vs non-tracking cookies?
    Please give any additional details, including screenshots.
  • Did stricter DPA guidelines affect the rates of consent adoption?
    If yes, by how much?
  • If a user refuses to consent to cookies, is advertising still delivered?
    If yes, what is the nature of the advertising? For example, contextual advertising? Please specify.
  • Has an increase in users refusing to give consent influenced editorial content in your market? Please explain.

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