Questions and topics
Increasingly, global advertisers are aiming to ensure that their advertising communications are more accessible - this includes TV and video. A year after our original survey on this topic, this update aims to examine where egta members are on the road to meeting this demand. This survey looks at how members approach accessibility not on content but on TV advertising and the kinds of access services they are able to offer.Full list of questions
Questions included in the survey:
- In your market, is there any current or future legislation that requires you to make TV advertising more accessible to people with vision / hearing impairments, or other disabilities?
- Does this legislation also apply to VOD / online video / digital advertising?
- As a sales house, what is your approach to accessible TV advertising?
- Do you have any specific strategies, objectives, targets or initiatives to make your advertising content more accessible to people with vision or hearing impairments, or other disabilities?
- What kind of access services do you currently offer on your linear TV advertising?
- Please give details on how you technically deliver these access services on advertising? Do you use the technical infrastructure from the broadcaster side? Or HbbTV? Or other solutions?
- Technically speaking, are you able to offer any of these access services on advertising on your VOD / online video / streaming inventory?
- How are clients made aware of the access services you offer?
- For example, do you include them in your sales conditions, showcase them on your website or run special initiatives to actively raise awareness?
- Do you have any examples of accessible advertising campaigns you have aired on your TV/video inventory?
- If you do not run accessible advertising, what is preventing you? Are there any specific technical obstacles or challenges, or simply a lack of demand?
- In your market, has there been an increased demand from advertisers or agencies (or anyone else) for more accessible adverting? Please give the names of advertisers, agencies, or organisations.
- Some global advertisers aim to make all their advertising accessible by 2025, through access services like captions and audio descriptions.
- In your professional opinion, how achievable is this at your sales house / in your market?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.