Questions and topics
This survey looks into addressable advertising on connected TVs on both linear and live-streaming/VOD/OTT in relation to targeting, sales, measurements and reporting.Full list of questions
Questions included in the survey:
- Do you sell addressable advertising on your linear TV channels and/or your OTT platform?
- Which kind of addressable advertising do you deliver?
- Which type of targeting is used?
- Which data sources do you use for targeting addressable advertising?
- Which kind of DMP is used to collect data?
- Which sales channel do you support?
- Which metrics/KPIs do you use to support campaigns delivered on CTVs?
- Which kind of reports do you provide for CTV campaigns?
- Do you allow third-party measurement/tracking for CTV campaigns?
- While waiting for a total audience measurement solution, which alternative solutions do you offer your clients or are you currently working on?
- Which solutions do you consider adopting in the cookie-free environment?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.